Sophie Bailey
Opinion
02 May 2024
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This article is part of a series of articles from the WARC Guide on marketing's impact on pricing. Read more
Opinion
22 October 2023
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The impact of globalisation and the resulting homogenisation of foreign holidays and their respective shopping days, such as Halloween, Singles’ Day and Black Friday, has meant that there are more key trading events than ever before for retailers to leverage, writes Sophie Bailey, Managing Director at Acuity.
Opinion
28 September 2023
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Whether it be direct savings on price or cash pots for future purchases, retailers are investing heavily to protect their market share and deflect shoppers from discounters, writes Sophie Bailey, Managing Director at Acuity Pricing.
